Previous Article Next Article Deutsche Bank includes the results of its staff loyalty survey in its annualreports to help evaluate the overall performance of the business. Dr Silva Steffens-Duch, head of corporate marketing at Deutsche Bank, toldthe IQPC HR Measurement conference last week that the loyalty survey is a keyperformance indicator by shareholders. Staff are asked questions under four categories: identification with theorganisational values, willingness to perform for the company, inclination tostay and general commitment. The answers are then translated into a percentage figure to measure theloyalty of staff, with 50 per cent seen as a low rating and 80 per cent ashigh. Deutsche Bank introduced the scheme in 1999 and has seen its staffcommitment rating grow from 66 per cent then to 70 per cent in January 2002. Broken down into geographical areas, Spanish Deutsche bank staff are mostcommitted at present, with 77 per cent. Steffens-Duch urged other HR professionals at the conference to follow suit.”Employee commitment deserves to be in the same area as other businessperformance indicators, which is why we publish it in our annual reports,”she said. “Commitment is linked to the employees’ views on the company’s goalsand values, while satisfaction is more about the position and workplace.” Attitude of staff seen as key to businessOn 4 Jun 2002 in Personnel Today Related posts:No related photos. Comments are closed.