Conservative Party uses SMS for fundraising

first_img Tagged with: Digital About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. The Conservative Party is to launch a weekly SMS service for supporters at £1.50 per message with the proceeds generating income for the organisation.Brand Republic reports that the service will be run by Metacharge. Messages could range from “news about polling to criticisms of other political parties or even specific messages from individual shadow cabinet members.” It could also be a message from Boris Johnson MP alerting supporters to a particular column of his in The Daily Telegraph.The party’s director of income generation Mike Chattey said “our aim is to broaden the base of our fundraising.” Advertisement  21 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 14 October 2004 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Conservative Party uses SMS for fundraisinglast_img

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