iResearch 2009 "China online financial information service industry development report" analysis that 2007-2009 is a critical year of financial website development, grasp the long-term trend of development, is extremely important for the future of financial website.
trends 1: users are king
iResearch consulting analysts believe that the "user king" rule in the network of financial information services industry is fully applicable. From the analysis of market share and user scale, financial website does not appear a single large case, each website competition is very full, the market position may change considerably in a short period of time (such as 08 years of great wisdom and compass).
The key to success is competition for
users, users switch in the market mechanism of the cost is not high, follow the "vote by foot", and the market of Party A, both advertisers and investors or users themselves, are in accordance with the amount of users (web traffic) and user dependent (website viscosity) to determine the website operation quality, in order to to determine the budget. Users are a common concern of all participants in the market.
trend two: vertical, divided into
Ari analysis of 08 years of development financial website, vertical, differentiation and focus is the basic development direction of online financial information service, the basic development direction is the Internet and the China industry. People are personalized, is seeking novelty and change, so the demand is also. When the economy is more and more developed, we can constantly meet the individual needs of the individual. The long tail theory points out that the use of the Internet to meet individual needs also creates considerable benefits.
financial website established carriers or new entrants, constantly looking for different requirements, and solutions are relatively good, is the leading financial website has been the only proper course to take in the increasingly fierce competition.
trend three: finance 2.0
Web2.0’s explanation is that the Internet has been transformed from one-way to two-way, and from centralization to centralization. Interaction, video, and convenient search together make up the features of web2.0. How to finance 2? IResearch survey data show that in 2008, the financial website user service used, the use of blog, search, community and video rate were 44.9%, 35.7%, 34.8% and 34.2%. has more than 1/3 people began to use financial 2.0.
now, the more powerful financial websites have taken these four as the basic configuration. "It’s the problem that operators have to think about," says Mr Rui, "what’s the value of understanding the four products, helping them to solve the problem, and how to maximize their role.".
trend four: group
iResearch believes that in recent years, the trend of online financial media group is more obvious, financial software vendors also have some cases of collectivization (classic case: financial circles). Group >