Grace Marcella Nuhring

first_imgGrace Marcella Nuhring, age 93 of Batesville, Indiana passed away on Friday, July 29, 2016 at St. Andrews Health Campus.The daughter of Leroy & Marcella (Sharp) Oliver was born on July 1, 1923 in Cincinnati, Ohio.Grace graduated from Greenhills High School in Cincinnati, OH.  She married Charles Nuhring on July 26, 1941 in Cincinnati and they celebrated over 50 years of marriage.  He passed away in 1992.  Grace was a stay at home mom and took pride and joy in raising her children.  After the kids were grown, she went to work at Batesville Middle School in the Cafeteria.She was a member of St. Paul Lutheran Church (Crossroads) where she was in the Ladies Aid, the church choir, a Sunday school teacher, and served as Choir director as well.  She was a very creative seamstress and from 1968-1974 she was the seamstress making all the cheerleading uniforms for school.  Grace volunteered and played the piano at Hospitality Hall.  She also loved her flowers.  Grace enjoyed being creative in her gardening, tending to her flowers and greenhouse.  She and her son, Bill ran the ‘Flower Patch’ out of her garden in Batesville, that many folks came to for herbs and flowers.She will be dearly missed by her, children Bill (Alice) Nuhring, David (Shirley) Nuhring, Charlotte (David) Zimmerman and Connie (Bill) Hendy along with 10 grandchildren, 23 great grandchildren and 2 great great grandchildren.In addition to her parents and husband, her brothers Wade & Gene Oliver preceded her in death.Visitation will be Wednesday, August 3, 2016 from 11am-2pm followed by the funeral service at 2pm all at Meyers Funeral Home, Batesville, Indiana.  Steve Yeaton officiating with burial in St. Paul Lutheran Church (Crossroads) Cemetery.Memorials may be given to the St. Paul Cemetery Fund or Margaret Mary Health Hospice.  Online condolences www.meyersfuneralhomes.com.last_img read more

Quinton de Kock won’t be SA’s Test captain, confirms Graeme Smith

first_imgJohannesburg: Graeme Smith, who has been appointed South Africas director of cricket for the next two years, has confirmed that Quinton de Kock will not be given the extra responsibility of Test captaincy.“The one thing I can confirm is that Quinton will be our white-ball captain and he won’t be the Test captain going forward,” ESPNcricinfo quoted Smith as saying on Friday.“We want to keep Quinton fresh and playing well. I’ve always believed, having been in the job myself, that captaining all three formats is challenging. We’ve seen a number of nations trying to figure out what’s best and I think across three formats, it probably doesn’t work.”“From a workload and mental capacity, we felt that to burden him with all three formats wouldn’t be beneficial for us. And with the style of personality and player that he is, we want to keep him as expressive as possible,” he added.The wicketkeeper-batsman was handed South Africa’s country’s white-ball captaincy in January and succeeded Faf du Plessis, who also stood down from the Test captaincy last year but remains available as a player.With the Proteas not scheduled to play any Tests before a tour to West Indies in July-August, Cricket South Africa will have time to decide whom to appoint Test captain.Smith, however, gave no indication of the likely replacement of du Plessis.“There’s no one person you can pinpoint,” he said. “There are a lot of players on a similar level.”But the new CSA director indicated that the Proteas could take a chance on someone with potential. “We’ve got to understand the personalities, look at the people and maybe take a risk on someone potentially and back them,” Smith said. “Coming from a person who a risk was taken on, it is something we would consider,” he added. IANSAlso Read: Team India ‘unbelievable’ but we are confident: Quinton de KockAlso Watch: COVID-19 prevention: Kamrup(M) district administration selling vegetableslast_img read more

To Be Blunt: Cannabis is an integral part of jazz history in America

first_imgCannabis is inherently intertwined with Black history, and it is imperative to reopen up spaces within the industry, our mainstream culture and society for Black creatives and entrepreneurs to grow and reclaim what was denied and stolen from them.  You can’t talk about mainstream American popular culture without discussing the appropriation of Black popular culture into the hegemony. It is well-known that the former wouldn’t exist if not for the blueprint of the latter. (Mya Davis | Daily Trojan) Newcomers like Hope Wiseman, the youngest Black dispensary owner at 25, continue this trend, as do Dasheeda “The WeedHead” Dawson and Mary Pryor, two prominent Black female cannabis entrepreneurs and advocates. Pryor, who created the education firm Cannaclusive with two other women of color, hopes to address the lack of diversity within the burgeoning industry. Weed’s history is inextricably linked to a complex, multi-faceted relationship with race, slavery, colonization and criminalization. While the plant is believed to have originated in Central Asia in 500 B.C., it was later spread to the Middle East and the Americas through trade and imperialism. Cannabis was used to placate slaves and was also the basis for hemp plantations in the American colonies.  While his cannabis use was debated and rumored for the majority of his career, Armstrong eventually opened up about his love affair with weed to biographer Max Jones near the end of his life, explaining that he had to give it up as the Prohibition Era dawned.  Natalie Oganesyan is a junior writing about weed culture and politics. She is also the Associate Managing Editor at the Daily Trojan. Her column, “To Be Blunt,” runs every other Friday. Louis Armstrong, arguably the most famous jazz musician of all time, was a well-known viper, the name given to jazz musicians who smoked cannabis (after the hissing sound produced while inhaling smoke). Armstrong first tried cannabis — which he called “the gage” as was commonplace slang at the time — in the 1920s and used the substance throughout his career, before performances and recordings.  Armstrong was an ardent supporter of cannabis’s medicinal and recreational benefits and was once jailed for nine days in Downtown Los Angeles City Jail after detectives caught him smoking at a parking garage (times haven’t changed much, huh?). There’s even a legend that then-Vice President Richard Nixon accidentally smuggled cannabis into the U.S. for Armstrong after saying he didn’t have to go through customs (look it up, it’s hilarious). Black activists have historically been at the forefront of cannabis culture and the pot revolution, as evidenced by Armstrong and other jazz vipers. Now, the mantle has been passed to influential cannabis industry figures like Snoop Dogg, Wiz Khalifa and Whoopi Goldberg, who work to empower their communities through weed entrepreneurship.  Cannabis helped the Jazz Age flourish, serving as a conduit for creativity, music production and performance. The 1920-30s saw the beginnings of cannabis slang and cultural development, specifically in Black communities. Joints were sold outside tea pads or cannabis bars. Musicians would light up on tea, reefer, grass — codes for cannabis, since the drug was vilified nationally and on the cusp of criminalization — singing tributes to the substance.  Known for its time-slowing effects, cannabis changed jazz musicians’ perception of their own performances, lowering their inhibitions and allowing them to experiment creatively — playing with beats, sounds and rhythm. Jazz, then, quickly became the hallmark of infectious, dance-inducing and joy-filling music. Breaking barriers during the Jim Crow Era, Armstrong heavily influenced popular culture for decades to come. While politicians demonized cannabis and jazz, which they called “Satanic” — and by association its musicians — Armstrong’s music dominated common American household radios. Music psychologist Daniel Levitin wrote in his book “The World in Six Songs” that tetrahydrocannabinol, known as THC, the psychoactive compound in cannabis, disrupts short-term memory and enables musicians to be fully in the moment, allowing them to connect with their music and zero in on each note they play. Cannabis and its use, like most cultural phenomena, became popularized in America by immigrants of color in enclaves, predominantly people from the Caribbean who settled in New Orleans and people fleeing from the Mexican Revolution.  First imposed on Black communities in the Caribbean, namely Jamaica, cannabis was soon adopted recreationally, becoming a cultural and religious staple. Then, with the arrival of Jamaican immigrants in the early 20th century and the creation of distinct cultural districts like Storyville in New Orleans, jazz was born. So as you enjoy cannabis today and for many days to come, recognize that cannabis has been wielded as a weapon against Black and brown communities — first as a tool for enslavement, later as a method of criminalization and now as a means of disenfranchisement, gentrification and cultural appropriation.  Jazz musician Cab Calloway, who regularly frequented New York City’s famous Cotton Club, sang many odes to cannabis, including “Reefer Man,” which includes lines like “If he trades you dimes for nickels / And calls watermelons pickles / Then you know you’re talking to the reefer man.” Blues singer Trixie Smith recorded the iconic cannabis tribute “Jack, I’m Mellow,” which is featured as the intro song on the since-canceled Netflix show “Disjointed.” Jazz musician Louis Armstrong used cannabis frequently before performances and recordings to enhance his connection to the individual notes of his music. (Photo from Wikimedia Commons)last_img read more

Marty provides stability in 3rd-year program

first_img Published on October 25, 2010 at 12:00 pm Contact Jarrad: jdsaffre@syr.edu Comments Paul Flanagan points to a photograph to the right of the door in his spacious corner office. In the picture, 12 girls are standing at the blue line before a sparse crowd at the Tennity Ice Skating Pavilion. Their sticks are held straight as their eyes focus on the North American flags they’re paying respect to overhead. The bubbled blue-lettered caption reads ‘The Beginning,’ with ‘October 13th, 2008’ right beneath. Stefanie Marty is in this picture. She may as well have painted it. ‘She was definitely the primary building block when we got the program started,’ said Flanagan, the Syracuse ice hockey coach. ‘You couldn’t manufacture a better player to build a program around.’ Marty transferred to Syracuse in the fall of 2008 after playing minimally in her freshman season at New Hampshire. Upon arrival, she helped build stability at a tentative new program. And now she’s the face of the third-year program. A Nussbaumen, Switzerland, native, Marty had played hockey at a professional level since the age of 15 in her home country. In 2003, she signed with the Swiss professional team EV Zug. She was selected to the national team the same year.AdvertisementThis is placeholder text But in 2007, she moved to America in pursuit of a better education. A powerful forward with a whistling slap shot, Marty became the ideal attacking scorer for Flanagan to build his offense around. In the program’s inaugural season in 2008-09, she led the team in scoring with 22 points. And her high-level competitive experience made her the perfect prototype for Flanagan to build his program around. ‘Even as a sophomore,’ Flanagan said, ‘she was so dedicated in everything, from how she ate to how she trained.’ In just its third season as a program, SU has graduated from an expansion laughingstock to a bonafide contender in the College Hockey America conference. After finishing last in 2008-09, the Orange finished second last year. This season, at 4-2-1, the program has maintained its elevated conference status while building a competitive national profile. Already this season, Syracuse has a win over a nationally ranked team when it bet then-No. 8 New Hampshire on Oct. 8. And in many ways, Marty’s development as a player is a mirror image of the program she’s helping to build. Just look at the differences between her two Olympic experiences as a member of the Swiss national team. As an 18-year-old playing on a global stage for the first time in 2006, Marty said she and her teammates weren’t quite ready for the magnitude of the event. She didn’t record a point as her Swiss team was eliminated in three quick games. ‘That was the first Olympics for the whole team,’ Marty said. ‘It was really hard to focus on just hockey with all the external distractions.’ But by the 2010 games, Marty was a 21-year-old international veteran who had represented her country in five World Championships and the 2006 Olympics. Focusing strictly on hockey, she recorded an Olympic-record nine goals while leading her team to a fifth-place finish. With her performance in last year’s Olympics, Marty too had graduated from those initial stages of inexperience that marked both her first Olympics and the inaugural season of the SU program. ‘Four years later, we knew what to expect,’ Marty said. And now at SU, she knows what to expect: a dynamic offensive threat with the fearless personality that has made her into a leader. Marty is currently fourth on the Orange with eight points through the team’s first seven games. And she is tied for second on SU with four goals. Back in his office, Flanagan has shifted his focus to the 30-inch flat screen attached to a straight-ahead wall. The NHL’s Pittsburgh Penguins and New Jersey Devils are playing on the screen. Flanagan points to Sidney Crosby and discusses how the Penguins wunderkind provided a much-needed spark for a fledging NHL franchise. ‘Kind of like what Stef Marty is doing for us,’ he said. ‘Making Syracuse hockey matter.’ jdsaffre@syr.educenter_img Facebook Twitter Google+last_img read more

Faceoff specialist Farrell aids Williams on scout team, shows competitiveness as SU freshman

first_img Facebook Twitter Google+ Published on February 25, 2015 at 12:17 am Contact Connor: cgrossma@syr.edu | @connorgrossman In wrestling, opponents will be shown a particular move to use on each other in practice.It’s the same method assistant coach Kevin Donahue takes with the Syracuse faceoff unit each week, as the scout team members are responsible for imitating the tendencies of upcoming opponents for the “Syracuse team” — the term Donahue said SU uses to refer to the top three faceoff specialists on a given week.After a 21-for-25 performance from the X against Army on Sunday, Ben Williams made sure to credit his scout team partner.“My partner, Nate Farrell … he did a great job imitating what (Alex) Daly was going to do and what all their guys were going to do,” Williams said on Sunday.Farrell stood for his faceoffs as opposed to taking a knee against Williams in the practices leading up to Sunday’s game, mirroring the stance of Army’s Daly.AdvertisementThis is placeholder textHe’s one of the youngest members of No. 3 Syracuse’s (3-0) eight-man faceoff unit and is thriving as a first-timer on the scout team. He always tries to match himself up against Williams during practice because he enjoys the competition, he said. Head coach John Desko praised the freshman for his competitiveness, noting the great depth and competition his team has in faceoff specialists.“He’s a team player and he can take a small piece of pride in (Williams’ success),” Desko said. “But he’s very competitive, he wants to get out there and you can see it in practice.“If he loses one he gets a little upset about it and takes it personally.”The frustration from Farrell is a product of the environment he’s been put into as a freshman, pitted up against seven other hopefuls for time at the X. The weight of each rep in practice is magnified with Donahue keeping a watchful eye on each player’s potential and where he sees each player by the end of the year, he said.He’s the one who dictates the members of “Syracuse team” and who isn’t on it each week, and it’s taken a mental transformation for Farrell to become accustomed to his role this year. Having never really been on the sidelines or scout team before, it’s a novel experience for the 5-foot-10 midfielder.“I had to go through a big adjustment period from going to a high school faceoff guy to a college faceoff guy,” Farrell said. “I just kind of cleaned the slate, worked with coach Donahue and just made sure my technique gets better so I can compete with these guys.”The transformation hasn’t gone unnoticed by the coaching staff. Donahue mentioned the strong desire he sees out of Farrell, and he has stepped up as a key member of the faceoff unit simply because of the improvements he’s made on Williams.Williams said Farrell is especially physical with his faceoffs and beating up on each other in practice has helped him greatly in SU’s games. His comfort is palpable at the X with the help he receives all week to know what to expect.Wanting to get his own time on the field, it’s not as if Farrell lives vicariously through Williams’ success each game. With his “clean slate,” he’s all about making his mark where he can, and for SU right now, that’s preparing and trying to beat Williams with each clamp in practice.Said Farrell: “In my head I’m just trying to always make sure I’m moving forward so that when it comes to be my time, I’m ready to go.” Commentslast_img read more

Trojans lacking team identity

first_imgWith about eight minutes left in the USC-Arizona State game, I had my entire column planned out. USC was driving, chewing up the clock with a powerful running attack against a worn-out Arizona State defense. Maybe USC head coach Steve Sarkisian’s maddening offensive calls for three quarters had a purpose, to wear down a team. It worked against OSU and was working at that point. I was planning to write about the disparity in national perception between the SEC and Pac-12.Bright spot · Junior wide receiver Nelson Agholor was outstanding in a losing effort on Saturday, picking up 147 all-purpose yards. Agholor returned a punt 53 yards for a touchdown in the first quarter, his first of the season. – Tony Zhou | Daily TrojanOregon loses a close game to an underrated Arizona team and football nation clamors about the “soft” Pac-12. Meanwhile, Texas A&M gets run off the field and Alabama loses a close one, and it is all about the strength of the SEC. The respective disparity between Arizona and Oregon and Ole Miss and Alabama is about equal. Strangely enough, coming into Saturday, Arizona was unranked and Ole Miss was knocking on the door of the top 10. Yet, on the flick of one throw by USC redshirt junior quarterback Cody Kessler throw, that all changed.East Coast bias, upsets and everything else didn’t matter the minute USC ran a bubble screen to junior wide receiver Nelson Agholor that stalled the fourth quarter drive. After that was one of the most embarrassing collapses in recent history.Being a diehard sports fan is a funny thing. There is nothing quite like the feeling of victory. Big plays and even bigger wins elevate you to a level euphoria unreachable by anything else. That’s why we root so hard, why we spend time thinking about a game we have zero control over. We do it because we are in search of that elusive feeling of the purest joy you get from rushing the field against Stanford or pounding a hated rival 50-0.The last five minutes of Saturday’s game was as diametrically opposed to that feeling as humanly possible. Bewilderment. Frustration. Anger. Those words can’t possibly encompass or do justice to the feeling Trojan nation had as ASU wide receiver Jaelen Strong strode in untouched through a sea of red defenders to effectively end any postseason dreams this season.The saddest part about this game is that from the moment ASU quarterback Michael Bercovici and the Sun Devils crossed midfield when it was 27-18, I knew in my gut that USC was going to lose. When redshirt junior tailback Javorius “Buck” Allen broke through for his 53-yard touchdown, I didn’t celebrate. The only thing I was thinking was, “USC scored too early.”That is a testament to the absolute lack of confidence most fans had at that point. Up by 12 with less than three minutes remaining when the opposing team has zero timeouts is as close to insurmountable as you are going to get in football. Yet, there was little doubt that if anyone could blow it, it would be this defensive coaching staff on this day.This game is right up there in the hall of shame with Texas in the national championship, the “what’s your deal” Stanford blowout, and the 62-51 loss to Oregon with Lane and Monte Kiffin at the helm. At least in those games, USC lost because of an opponent’s superhuman performance or great coaching or a phenomenal offense. Tonight, USC lost because of sheer incompetence on the part of the coaching staff.On Saturday, USC basically lost to a backup quarterback and one very talented wide receiver. They played like the second coming of what I imagine Steve Young and Jerry Rice looked like back in the day. Sure, Bercovici and Strong are both talented, but they aren’t that good.I’m no defensive expert, nor do I claim to be. Defensive coordinator Justin Wilcox is supposed to be, and he is certainly paid like one. Yet, USC rushed three or four guys on essentially every play on the last three drives. One might posit that after two touchdown drives, a blitz or even throwing in a fourth down lineman to rush might be a decent idea.A team with the talent of USC shouldn’t have fans legitimately worried when the opposing team gets the ball back with 23 seconds and 72 yards to go.Yet, with nine seconds left almost every fan in the stadium was thinking the same thing: cover Strong. Even so, he somehow remained practically invisible to the defenders on the field. The Hail Mary alone wasn’t that surprising — the last five minutes as a whole were what shocked me.Five games into the Sarkisian era, and I have no idea what the Trojans’ identity is. I don’t think any fan does. The team tries to be efficient on offense, and then shoots itself in the foot with drops, questionable play calls and untimely penalties. Promising drives are stalled in the name of slowing down the game to conserve the defense’s energy. Excitement is nonexistent, save for a few infrequent occasions. Big plays are as rare as they are fleeting. Kessler rumbling in for a score, Agholor breaking across the middle of the field, Allen waltzing into the end zone, and sophomore linebacker Su’a Cravens in the opponent’s backfield is what we got Saturday. That shouldn’t be the case with the athletes USC has at its disposal.On defense, it seems that the coaches are so concerned with stopping one facet of the game that they forget to pay attention to everything else. Against Boston College it was the pass, only to get gashed on the ground. Tonight, the Trojans sold out to stop the run, only to get burned time and time again on play action throws.Generally, I’m as optimistic as it gets when it comes to USC football. Coming into the game, I was still charting ’SC’s path to the playoff. There wasn’t much to be excited about, though, after that game.A weekend when Alabama, Oregon and Oklahoma all lose should foreshadow a week of revelry. Instead it is a week of apathy. If it’s hard to even muster up a smile as Utah lays the wood on UCLA, you know something is wrong. Even so, I’ll be back next week hoping there are some answers in the Tucson desert. Jake Davidson is a sophomore majoring in economics. His column, “Davidson’s Direction,” runs Mondays. To comment on this story, email Jake at jrdavids@usc.edu or visit dailytrojan.com.last_img read more

Tipp’s Quinlan says O’Brien shouldn’t play

first_imgAfter pulling out of the game in Rome during the warm up Sean O’Brien’s scan has revealed only minor damage and he will train tomorrow.It’s confirmed Rory Best picked up a concussion but should be able to play next weekend while Johnny Sexton, Eoin Reddan, Jamie Heaslip and Dave Kearney are all fit.But ex Munster and Ireland forward Alan Quinlan doesn’t think Sean O’Brien should be included to face France as he hasn’t played enough rugby lately: https://soundcloud.com/tippfmradio/tipps-alan-quinlan-on-sean-obrien Johnny Sexton will now be available for the match but it’s unclear if he’ll start as he hasn’t played since November.Ireland take on France at the Aviva on Saturday with kick-off at 5 o’clock.last_img read more

Recommendation for 2022 World Cup to be held in winter

first_imgA FIFA task force has recommended that the 2022 World Cup in Qatar be held in November and December of that year.European leagues and clubs were in favour of a May start for the tournament.It’s thought the tournament would begin on November 26th, with the final on December 23rd. FIFA’s executive committee will vote on the issue next month.last_img

Martz shoots Penn past Howard from long range, 81-62

first_imgLast Updated: 31st December, 2019 11:28 IST Martz Shoots Penn Past Howard From Long Range, 81-62 Max Martz came off the bench to hit six 3-pointers and score 22 points as Pennsylvania beat Howard 81-62 on Monday night. Written By FOLLOW US WATCH US LIVE First Published: 31st December, 2019 11:28 IST Associated Press Television News center_img SUBSCRIBE TO US Max Martz came off the bench to hit six 3-pointers and score 22 points as Pennsylvania beat Howard 81-62 on Monday night.For the second straight game the Quakers attempted 40 3-pointers to set a school record. Penn (7-4) knocked down 14 treys and collected 21 assists on 31 made baskets.Martz was 6 of 8 from beyond the arc, 7 of 9 overall, and in his last four games the freshman is 16 of 22 from distance (72.7%). Devon Goodman was 3 of 7 from deep and added 15 points. Ryan Betley hit 3 of 10 from long range and added 13 while AJ Brodeur added 11 points and grabbed 10 rebounds.Charles Williams scored 16 points and grabbed 10 rebounds to lead Howard (2-12). Wayne Bristol Jr. added 13 points and grabbed six boards while Nate Garvey and Kyle Foster each contributed 11 points. COMMENT LIVE TVlast_img read more

Matt Wilson: Ball Street – No Hype… Why Fan Media should matter to all industry stakeholders

first_img Matt Wilson – Ball StreetMatt Wilson Co-Founder & Chief Executive of Ball Street a specialist in sports social media engagement and content creation details to SBC the disruptive and often misunderstood nature of Fan Media.Focusing on viewer engagement and participation, Wilson has grown Ball Street’s network to be a leading social media vertical for sports. Wilson details to betting industry stakeholders the power of Fan Media, which if used correctly can grow audiences faster and more efficiently than traditional media channels.___________________________SBC: Hi Matt its been roughly a year since our last interview, how has the Ball Street network grown regarding its content, audience and commercial capabilities?Matt Wilson: We have grown in audience, combined with growth in our ability to optimize content for the environment in which it is consumed and which has benefitted the Ball Street network commercially. We have been ahead of the market since we helped established in 2012 and we have been trying to speak with brands about how they can utilise and harness the collective voices of influential fans and creators to attain engagement at scale that is superior to all the traditional options. Our recent partnership with Ladbrokes is a testament to this.  We were close with one bookmaker for a sponsorship across our fan channels at the start of the season but they opted to do something considered ‘safer’ and wound up doing a very basic press sponsorship.  Some 6 months later, and we have a partner that understands the space, they understand where there is engagement at scale, and we are delighted to be working with Ladbrokes across our fan channels including Arsenal Fan TV, The Redmen TV, West Ham Fan TV and the rest of the crew.  SBC: From 2013, you have placed Fan media advertising at the forefront of your network? What does this form of new advertising entail, and how have you brought advertisers to engage with this new social vertical?  MW: At talkSPORT radio I developed commercial models around rights such as FAPL and categories like betting.  Each was designed to create value for brand partners and better experiences where the shared interest of the brand, the editorial, and the audience converged.Fan opinion and fan media have always been there but it has been limited by technology and it has been too dispersed to provide scale or value.   The Ball Street network was established to provide strength and efficiency in numbers, help passionate fans build community and also to provide brands with scale and engagement in one easy buy.  A brand or agency can have one conversation with us and the network then tells the brand’s story to fans at scale with incredible results.  For us it’s more than fan media – which might be a convenient label – it’s about the power of fans working together.SBC: Your team works closely with video content, a marketing vertical bookmakers are deeply interested. How is this vertical evolving in terms of live content and audience engagement?  MW: We have been working with video and all platforms since 2012.  Platforms continue to iterate which creates new and interesting ways to engage with fans.  The key to success is context over creative.  Too many people pick a production company or creative agency who make a great video but have no understanding or appreciation for the nuances of the platforms and the context in which the video is deployed.SBC: We see that your team places a huge emphasis on storytelling and dialogue. Why is this crucial to Fan Media channels, and where can bookmaker markets fit within an engaging narrative?MW: Our time is short and a lot of bookmaker markets are often force fed to the audience using formats that are intrusive to the fan experience and rob us of our time.  I think brands are better to first bring value and generate trust before they ask.We did this really successfully with Paddy Power at talkSPORT (then rolled the model out to others) and we did it very successfully with the Ball Street Network for Bet Victor for the Euro 16 final when we managed to get their #MillionPoundGoal offer to be a huge topic of conversation for fans during the match, resulting in a UK trend and generating over 2 Million engagements.  This was done by creating a narrative that people could contribute to rather than peppering them with an offer. SBC: Should fan media advertising be kept separate from legacy marketing verticals (TV, online, Print, radio), or can this new advertising bridge and connect audiences? MW: Anybody that is thinking vertically is failing.  The audience doesn’t think in that way, so why should the marketer? The media landscape is fragmented for consumers as well as it is marketers, and working horizontally is essential as is collaborating across the boundaries of the marketing verticals.The convergence of creativity and technology is creating the most exciting activations and conversations.  Bridging this with traditional solutions can only lead to more effective campaigns and results.The connection that fan media has with audiences is far superior to traditional media channels and formats.  It provides depth and width, engagement at scale.  The characters are authentic, relatable and trusted and therefore the pull we have is significant.This space is still new and Ladbrokes are one of the first to view it properly, seizing the opportunity to sponsor our fan channel network where the engagement is high and fan attention is at scale.   SBC:  You will be speaking at BOF 2017, what do you want delegates to take away from your session? MW: Put simply…Everyone wants to get closer to fans, we are the fans________________________________Matt Wilson – CEO & Co-Founder – Ball StreetMatt Wilson will be speaking on content creation and audience engagement at the upcoming Betting on Football Conference (3-5 May Stamford Bridge –  London). To find out more information click on the banner below… Sky Bet bolsters fan engagement by backing Sky Media YouTube shows August 12, 2019 Submit David Webb, BetConstruct: Why meeting new regulations is the industry’s big challenge for 2019 April 4, 2019 Share Share Related Articles Footstock signs Chris Kamara as new brand ambassador August 18, 2020 StumbleUponlast_img read more