The growing economic
, let the car into the thousands of families, more and more families to buy a car, this is the car market after the tremendous business opportunities, then, for the selection of automobile 4S shop business entrepreneurs, how to manage auto 4S shop has become troubled by their problems, the following small simple introduce to you.
1. to establish a service centric business philosophy, the establishment of a service centric business management model
– only service is a real product of automobile 4S stores. The choice of car brands is determined by the efforts of the car manufacturers, but the choice of which dealers to purchase by the car 4S shop service decisions. If we want to build the service brand, we have to be the creator of the service.
– from the management of enterprises, enterprise culture, service consciousness, service attitude, service professional level, professional and technical aspects of staff training, enterprises should establish a complete set of service training system and related materials.
– training experience sharing and jointly improve the atmosphere of the team, can be divided into sales, customer service, maintenance, installation and other beauty team will share the successful case, ask you to summarize, exchange and promotion of the work.
The stability of
2. auto 4S shop to strengthen customer relationship management, customer resources, to establish a customer relationship management system and related management system and execution, customer sales by customers in a timely manner into customer service customers, timely and effective "one to one" service to customers, customers to achieve effective communication and management of
3. will focus on profit growth in the post market, increase profit growth point
as automobile 4S stores the vehicle sales profit will become increasingly low, this is a trend, the profit will be mainly concentrated in the market after the repair, maintenance, installation: beauty, especially with beauty, the original has been neglected, basically is the guest would like to do it, do not drive sales clerk. Deep excavation and automobile related services, increase the new service projects, so that no one I have, I have refined the situation.
4. service consultant team building